The 70% of the deal that happens before your sales team even knows it exists — positioning, proof, and category shaping for enterprise technology buyers.
By the time a buyer talks to your sales team, 70% of the deal is already decided. By search results, peer conversations, analyst notes, and content you don't control.
SRC — 6sense 2024 Buyer Experience Report · up from 57% in 2020
Twenty years in enterprise B2B product marketing — storage, data, cloud infra, media workflows.
Positioning, competitive intel, sales enablement, and content strategy that has generated millions in attributable pipeline.
Speaks the language of engineers, buyers, and trade press.
Twenty years in PR, marketing leadership, and business development across media & entertainment technology.
Deep relationships with trade press, analysts, and industry events. Knows who to call and when.
Turns positioning into pipeline and pipeline into closed deals.